by Larry Goldstick | Oct 1, 2018 | Digital Marketing, Marketing Strategy, SEO
Running a business is hard work. Whether your business lives online or is a brick-and-mortar location, you need customers. Revenue. Profit. It takes skillful planning and a focused marketing strategy that continuously evolves over the life of your business. It may...
by Larry Goldstick | Aug 7, 2018 | Digital Marketing, SEO, Social Media Management
What is a digital marketer? In an industry glamorized by the idea of working remotely, dreaming about an office on a white sandy beach, the role of a digital marketer is often misunderstood and underestimated. Digital marketing is more than social posting. It requires...
by Larry Goldstick | May 15, 2018 | Digital Marketing, Marketing Strategy
Back in 1948, former Harvard Graduate professor Neil Borden coined the term ‘Marketing Mix’. He intimated that understanding consumer behavior and combining it with a multi-faceted marketing program were key ingredients in a recipe aimed at influencing shopper...
by Larry Goldstick | Mar 1, 2018 | SEO
Reputation. In this product, service, message inundated online network called the internet, your business is competing. Search engine optimization plays a critical role in creating visibility for your business, but it is your customers’ experience and voice who will...
