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Turn Your Staff into Social Media Stars with “Behind the Scenes” Videos

Turn Your Staff into Social Media Stars with “Behind the Scenes” Videos

by Larry Goldstick | Oct 31, 2019 | Digital Marketing, Social Media Management, Video

Digital marketing changes fast. Posting content is no longer enough — now it needs to be personalized content or content that tells a story and opens up a conversation. Behind-the-Scenes videos are a standout way to tell your story.   Video marketing can...
A Tricky Stock Photo Trap: Beware of “Editorial Use”

A Tricky Stock Photo Trap: Beware of “Editorial Use”

by Larry Goldstick | Nov 15, 2018 | Digital Marketing, Marketing Strategy, Photography

Reprinted with permission  Original Post: June 15, 2018   Especially for those of us who are artistically challenged, stock photos are the bomb. I use them in just about every post I publish, to help make my communications pop. But there’s a trap to beware of,...

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