Digital marketing changes fast. Posting content is no longer enough — now it needs to be personalized content or content that tells a story and opens up a conversation. [...]Read more Turn Your Staff into Social Media Stars with “Behind the Scenes” Videos
Reprinted with permission Original Post: June 15, 2018 Especially for those of us who are artistically challenged, stock photos are the bomb. I use them in just about [...]Read more A Tricky Stock Photo Trap: Beware of “Editorial Use”
Running a business is hard work. Whether your business lives online or is a brick-and-mortar location, you need customers. Revenue. Profit. It takes skillful planning and a [...]Read more Why Google My Business is Critical for Your Business
Digital marketing is essential to establishing your business as a frontrunner in your industry. But it is often assumed that for marketing to be effective, one must spend big [...]Read more 5 Digital Marketing Tips on a Small Budget
A local diner serves pancakes to a realtor who is preparing to show listings for the day. Which small business is a technology company? A kennel cares for a friendly Labrador [...]Read more No Matter Your Business, You Really Are a Technology Company
In 1980, Dolly Parton, Jane Fonda, and Lily Tomlin starred in the hit movie “9 to 5”, an office satire about three secretaries who act against a tyrannical boss and implement [...]Read more Employer or Employee, Is the Gig Economy Right for You?
Gone are the days when a business turns on the lights and waits for a sale. Competition is fierce, products and services are plentiful, and consumers demand special attention. [...]Read more Why Geofencing Should Be Included In Your Digital Marketing Strategy