by Larry Goldstick | Jun 12, 2018 | Digital Marketing, ROI
Digital marketing is essential to establishing your business as a frontrunner in your industry. But it is often assumed that for marketing to be effective, one must spend big to win big. As the fastest growing segment of sales and marketing, digital marketing is a...
by Larry Goldstick | May 15, 2018 | Digital Marketing, Marketing Strategy
Back in 1948, former Harvard Graduate professor Neil Borden coined the term ‘Marketing Mix’. He intimated that understanding consumer behavior and combining it with a multi-faceted marketing program were key ingredients in a recipe aimed at influencing shopper...
