Core Wealth Management, a fee-only financial planning and wealth management firm, targets an extremely defined audience with frequent customized content. They were in the process of a website redesign when Capture became involved. They knew that a great website was important, but they also realized that they needed to get people to the site. Capture did extensive research to determine what Core’s target audience was searching for and with that information, we were able to get them prominently listed at the top of Google for industry related searches. The research enabled us to fine tune and execute a comprehensive digital marketing strategy that incorporated social media, video marketing, and newsletter creation and enabled them to optimize website content.