The fitzgerald group
The Fitzgerald Group, a commercial real estate agency, wanted to incorporate video into their outbound mailings, social media posts and property listings on their corporate website, LoopNet and CoStar. Capture produced the videos which showcase both the inside and outside of the properties and includes effective calls to action. Embedded email and phone capture forms make it easy for viewers to request additional information and, when the videos are viewed from a mobile device, the agent can be called immediately. The Fitzgerald Group has found that the use of video is a differentiator when competing for listings.