Digital Marketing FAQs
What is SEO?
SEO is an acronym for Search Engine Optimization. SEO refers to techniques that help a website become more visible in organic search results via search engines like Google, Bing, and Yahoo. When the visibility of a website on search engine results pages (or SERPs) increases, so does the organic, or unpaid, traffic to that website.
What’s the difference between organic and paid results?
Organic results are the ones that appear in search engines for free based on a search algorithm. Paid search results appear at the top or side of a page that advertisers pay to appear on the different search engines.
Who needs SEO?
Anyone who has a website can utilize SEO techniques to get better results and more traffic to their site. SEO is especially helpful for businesses who have an address and are looking to compete in their specific location.
How does SEO work?
The major search engines — Google, Bing, and Yahoo — send out “spiders” to “crawl” the Internet. They use an algorithm to categorize websites and rank its value for the user. There are many factors that help search engines know how valuable a web page is. SEO is all about tweaking these factors to make a website more noticeable to a search engine in order to improve its organic ranking.
How do the search engines rank sites?
Search engines use complex algorithms to rank websites according to what they determine are the most authoritative and relevant. These algorithms take into account hundreds of different variables on millions of sites and return the results in just fractions of a second.
The algorithms consider the content on the page, the depth of content on the site, the meta-tags and titles, how long the site has been active, the amount and quality of inbound links, how often the site is updated, and countless other factors.
How long will it take to see results?
When it comes to SEO, results don’t come quickly. SEO is aimed to gain organic traffic — a process that takes time. It may sound odd, but you actually don’t want to see results overnight because that won’t look good to Google or the other search engines. It takes time and effort to produce compelling content, analyze competition, and gain traction on social media sites. By using ethical SEO techniques, you will see results that make a big difference over time.
What is video marketing?
Video Marketing is a strategic approach focused on creating and distributing valuable, relevant content through video to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action.
What are the benefits of video marketing with Capture?
We help you create and deliver original content to the right place at the right time so you can capture viewer’s attention, engage them, and turn passive audiences into qualified leads.
Why choose Capture?
Search Engine Optimization is a complex process — one that requires a unique set of skills and an understanding of the many factors involved in the ranking process. It can be overwhelming to try and conquer on your own, which is where Capture Digital Marketing comes into play. We take care of the entire SEO process so that you don’t have to worry about it. Contact us today to get started.