by Larry Goldstick | Nov 15, 2018 | Digital Marketing, Marketing Strategy, Photography
Reprinted with permission Original Post: June 15, 2018 Especially for those of us who are artistically challenged, stock photos are the bomb. I use them in just about every post I publish, to help make my communications pop. But there’s a trap to beware of,...
by Larry Goldstick | Oct 1, 2018 | Digital Marketing, Marketing Strategy, SEO
Running a business is hard work. Whether your business lives online or is a brick-and-mortar location, you need customers. Revenue. Profit. It takes skillful planning and a focused marketing strategy that continuously evolves over the life of your business. It may...
by Larry Goldstick | Jul 10, 2018 | Digital Marketing, Marketing Strategy, Social Media Management
Building search engine traffic takes time. Relying on Google to increase the ranking of your business is like staring at a pot of water waiting for it to boil. Increasing site visibility requires a proactive content approach, yet 70% of marketers fail to implement an...
by Larry Goldstick | May 15, 2018 | Digital Marketing, Marketing Strategy
Back in 1948, former Harvard Graduate professor Neil Borden coined the term ‘Marketing Mix’. He intimated that understanding consumer behavior and combining it with a multi-faceted marketing program were key ingredients in a recipe aimed at influencing shopper...
