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A Tricky Stock Photo Trap: Beware of “Editorial Use”

A Tricky Stock Photo Trap: Beware of “Editorial Use”

by Larry Goldstick | Nov 15, 2018 | Digital Marketing, Marketing Strategy, Photography

Reprinted with permission  Original Post: June 15, 2018   Especially for those of us who are artistically challenged, stock photos are the bomb. I use them in just about every post I publish, to help make my communications pop. But there’s a trap to beware of,...
Why Google My Business is Critical for Your Business

Why Google My Business is Critical for Your Business

by Larry Goldstick | Oct 1, 2018 | Digital Marketing, Marketing Strategy, SEO

Running a business is hard work. Whether your business lives online or is a brick-and-mortar location, you need customers. Revenue. Profit. It takes skillful planning and a focused marketing strategy that continuously evolves over the life of your business. It may...
How to Use Influencers to Grow Your Business

How to Use Influencers to Grow Your Business

by Larry Goldstick | Jul 10, 2018 | Digital Marketing, Marketing Strategy, Social Media Management

Building search engine traffic takes time. Relying on Google to increase the ranking of your business is like staring at a pot of water waiting for it to boil. Increasing site visibility requires a proactive content approach, yet 70% of marketers fail to implement an...
5 Ways Digital Marketing Drives Profit

5 Ways Digital Marketing Drives Profit

by Larry Goldstick | May 15, 2018 | Digital Marketing, Marketing Strategy

Back in 1948, former Harvard Graduate professor Neil Borden coined the term ‘Marketing Mix’. He intimated that understanding consumer behavior and combining it with a multi-faceted marketing program were key ingredients in a recipe aimed at influencing shopper...

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