Marketing

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21Jan

How Market Segmentation Can Lead to Great Things for Your Business

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Larry Goldstick

Segmenting your visitors makes website personalization possible. Here’s why you need to tackle it now. Market segmentation is when you divide your customers into categories [...]

15Nov

A Tricky Stock Photo Trap: Beware of “Editorial Use”

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Wendy J. Cook

Digital Marketing, Marketing Strategy, Photography

Reprinted with permission Original Post: June 15, 2018 Especially for those of us who are artistically challenged, stock photos are the bomb. I use them in just about [...]

01Oct

Why Google My Business is Critical for Your Business

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Larry Goldstick

Digital Marketing, Marketing Strategy, SEO

Running a business is hard work. Whether your business lives online or is a brick-and-mortar location, you need customers. Revenue. Profit. It takes skillful planning and a [...]

10Jul

Digital Marketing Agency _ Social Media Management

How to Use Influencers to Grow Your Business

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Larry Goldstick

Digital Marketing, Marketing Strategy, Social Media Management

Building search engine traffic takes time. Relying on Google to increase the ranking of your business is like staring at a pot of water waiting for it to boil. Increasing site [...]

15May

Digital Marketing-Digital Strategy-Digital Agency

5 Ways Digital Marketing Drives Profit

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Larry Goldstick

Digital Marketing, Marketing Strategy

Back in 1948, former Harvard Graduate professor Neil Borden coined the term ‘Marketing Mix’. He intimated that understanding consumer behavior and combining it with a [...]

04Dec

Why Geofencing Should Be Included In Your Digital Marketing Strategy

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Larry Goldstick

Digital Marketing, Marketing

Gone are the days when a business turns on the lights and waits for a sale. Competition is fierce, products and services are plentiful, and consumers demand special attention. [...]

21Jun

The Power of Why

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Larry Goldstick

Digital Marketing, Marketing

How not being afraid to ask “why” can lead to some amazing life lessons that will serve you well. If you have young children or have ever been fortunate enough to be in their [...]