by Larry Goldstick | Jan 21, 2019 | Digital Marketing, Marketing
Segmenting your visitors makes website personalization possible. Here’s why you need to tackle it now. Market segmentation is when you divide your customers into categories based on characteristics they have in common. Marketers have been practicing segmentation with...
by Larry Goldstick | Nov 15, 2018 | Digital Marketing, Marketing Strategy, Photography
Reprinted with permission Original Post: June 15, 2018 Especially for those of us who are artistically challenged, stock photos are the bomb. I use them in just about every post I publish, to help make my communications pop. But there’s a trap to beware of,...
by Larry Goldstick | Oct 1, 2018 | Digital Marketing, Marketing Strategy, SEO
Running a business is hard work. Whether your business lives online or is a brick-and-mortar location, you need customers. Revenue. Profit. It takes skillful planning and a focused marketing strategy that continuously evolves over the life of your business. It may...
by Larry Goldstick | Jul 10, 2018 | Digital Marketing, Marketing Strategy, Social Media Management
Building search engine traffic takes time. Relying on Google to increase the ranking of your business is like staring at a pot of water waiting for it to boil. Increasing site visibility requires a proactive content approach, yet 70% of marketers fail to implement an...
by Larry Goldstick | May 15, 2018 | Digital Marketing, Marketing Strategy
Back in 1948, former Harvard Graduate professor Neil Borden coined the term ‘Marketing Mix’. He intimated that understanding consumer behavior and combining it with a multi-faceted marketing program were key ingredients in a recipe aimed at influencing shopper...
by Larry Goldstick | Dec 4, 2017 | Digital Marketing, Marketing
Gone are the days when a business turns on the lights and waits for a sale. Competition is fierce, products and services are plentiful, and consumers demand special attention. To stay ahead of the game, businesses must refine their strategies to understand the Who,...
