Marketing
21Jan
How Market Segmentation Can Lead to Great Things for Your Business
Segmenting your visitors makes website personalization possible. Here’s why you need to tackle it now. Market segmentation is when you divide your customers into categories [...]
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15Nov
A Tricky Stock Photo Trap: Beware of “Editorial Use”
Reprinted with permission Original Post: June 15, 2018 Especially for those of us who are artistically challenged, stock photos are the bomb. I use them in just about [...]
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01Oct
Why Google My Business is Critical for Your Business
Running a business is hard work. Whether your business lives online or is a brick-and-mortar location, you need customers. Revenue. Profit. It takes skillful planning and a [...]
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10Jul
How to Use Influencers to Grow Your Business
Building search engine traffic takes time. Relying on Google to increase the ranking of your business is like staring at a pot of water waiting for it to boil. Increasing site [...]
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15May
5 Ways Digital Marketing Drives Profit
Back in 1948, former Harvard Graduate professor Neil Borden coined the term ‘Marketing Mix’. He intimated that understanding consumer behavior and combining it with a [...]
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04Dec
Why Geofencing Should Be Included In Your Digital Marketing Strategy
Gone are the days when a business turns on the lights and waits for a sale. Competition is fierce, products and services are plentiful, and consumers demand special attention. [...]
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21Jun
The Power of Why
How not being afraid to ask “why” can lead to some amazing life lessons that will serve you well. If you have young children or have ever been fortunate enough to be in their [...]
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