Segmenting your visitors makes website personalization possible. Here’s why you need to tackle it now. Market segmentation is when you divide your customers into categories [...]Read more How Market Segmentation Can Lead to Great Things for Your Business
Reprinted with permission Original Post: June 15, 2018 Especially for those of us who are artistically challenged, stock photos are the bomb. I use them in just about [...]Read more A Tricky Stock Photo Trap: Beware of “Editorial Use”
Running a business is hard work. Whether your business lives online or is a brick-and-mortar location, you need customers. Revenue. Profit. It takes skillful planning and a [...]Read more Why Google My Business is Critical for Your Business
What is a digital marketer? In an industry glamorized by the idea of working remotely, dreaming about an office on a white sandy beach, the role of a digital marketer is often [...]Read more What Do People in Digital Marketing Do?
Building search engine traffic takes time. Relying on Google to increase the ranking of your business is like staring at a pot of water waiting for it to boil. Increasing site [...]Read more How to Use Influencers to Grow Your Business
Digital marketing is essential to establishing your business as a frontrunner in your industry. But it is often assumed that for marketing to be effective, one must spend big [...]Read more 5 Digital Marketing Tips on a Small Budget
Back in 1948, former Harvard Graduate professor Neil Borden coined the term ‘Marketing Mix’. He intimated that understanding consumer behavior and combining it with a [...]Read more 5 Ways Digital Marketing Drives Profit
A local diner serves pancakes to a realtor who is preparing to show listings for the day. Which small business is a technology company? A kennel cares for a friendly Labrador [...]Read more No Matter Your Business, You Really Are a Technology Company
Reputation. In this product, service, message inundated online network called the internet, your business is competing. Search engine optimization plays a critical role in [...]Read more How Online Reviews Affect Your Bottom Line
In 1980, Dolly Parton, Jane Fonda, and Lily Tomlin starred in the hit movie “9 to 5”, an office satire about three secretaries who act against a tyrannical boss and implement [...]Read more Employer or Employee, Is the Gig Economy Right for You?