Articles posted by "Larry Goldstick"
31Oct
Turn Your Staff into Social Media Stars with “Behind the Scenes” Videos
Digital marketing changes fast. Posting content is no longer enough — now it needs to be personalized content or content that tells a story and opens up a conversation. [...]
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21Jan
How Market Segmentation Can Lead to Great Things for Your Business
Segmenting your visitors makes website personalization possible. Here’s why you need to tackle it now. Market segmentation is when you divide your customers into categories [...]
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15Nov
A Tricky Stock Photo Trap: Beware of “Editorial Use”
Reprinted with permission Original Post: June 15, 2018 Especially for those of us who are artistically challenged, stock photos are the bomb. I use them in just about [...]
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01Oct
Why Google My Business is Critical for Your Business
Running a business is hard work. Whether your business lives online or is a brick-and-mortar location, you need customers. Revenue. Profit. It takes skillful planning and a [...]
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07Aug
What Do People in Digital Marketing Do?
What is a digital marketer? In an industry glamorized by the idea of working remotely, dreaming about an office on a white sandy beach, the role of a digital marketer is often [...]
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10Jul
How to Use Influencers to Grow Your Business
Building search engine traffic takes time. Relying on Google to increase the ranking of your business is like staring at a pot of water waiting for it to boil. Increasing site [...]
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12Jun
5 Digital Marketing Tips on a Small Budget
Digital marketing is essential to establishing your business as a frontrunner in your industry. But it is often assumed that for marketing to be effective, one must spend big [...]
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15May
5 Ways Digital Marketing Drives Profit
Back in 1948, former Harvard Graduate professor Neil Borden coined the term ‘Marketing Mix’. He intimated that understanding consumer behavior and combining it with a [...]
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03Apr
No Matter Your Business, You Really Are a Technology Company
A local diner serves pancakes to a realtor who is preparing to show listings for the day. Which small business is a technology company? A kennel cares for a friendly Labrador [...]
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01Mar
How Online Reviews Affect Your Bottom Line
Reputation. In this product, service, message inundated online network called the internet, your business is competing. Search engine optimization plays a critical role in [...]
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