by Larry Goldstick | Oct 31, 2019 | Digital Marketing, Social Media Management, Video
Digital marketing changes fast. Posting content is no longer enough — now it needs to be personalized content or content that tells a story and opens up a conversation. Behind-the-Scenes videos are a standout way to tell your story. Video marketing can...
by Larry Goldstick | Jan 21, 2019 | Digital Marketing, Marketing
Segmenting your visitors makes website personalization possible. Here’s why you need to tackle it now. Market segmentation is when you divide your customers into categories based on characteristics they have in common. Marketers have been practicing segmentation with...
by Larry Goldstick | Nov 15, 2018 | Digital Marketing, Marketing Strategy, Photography
Reprinted with permission Original Post: June 15, 2018 Especially for those of us who are artistically challenged, stock photos are the bomb. I use them in just about every post I publish, to help make my communications pop. But there’s a trap to beware of,...
by Larry Goldstick | Oct 1, 2018 | Digital Marketing, Marketing Strategy, SEO
Running a business is hard work. Whether your business lives online or is a brick-and-mortar location, you need customers. Revenue. Profit. It takes skillful planning and a focused marketing strategy that continuously evolves over the life of your business. It may...
by Larry Goldstick | Aug 7, 2018 | Digital Marketing, SEO, Social Media Management
What is a digital marketer? In an industry glamorized by the idea of working remotely, dreaming about an office on a white sandy beach, the role of a digital marketer is often misunderstood and underestimated. Digital marketing is more than social posting. It requires...
