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Turn Your Staff into Social Media Stars with “Behind the Scenes” Videos

Turn Your Staff into Social Media Stars with “Behind the Scenes” Videos

by Larry Goldstick | Oct 31, 2019 | Digital Marketing, Social Media Management, Video

Digital marketing changes fast. Posting content is no longer enough — now it needs to be personalized content or content that tells a story and opens up a conversation. Behind-the-Scenes videos are a standout way to tell your story.   Video marketing can...
How Market Segmentation Can Lead to Great Things for Your Business

How Market Segmentation Can Lead to Great Things for Your Business

by Larry Goldstick | Jan 21, 2019 | Digital Marketing, Marketing

Segmenting your visitors makes website personalization possible. Here’s why you need to tackle it now. Market segmentation is when you divide your customers into categories based on characteristics they have in common. Marketers have been practicing segmentation with...
A Tricky Stock Photo Trap: Beware of “Editorial Use”

A Tricky Stock Photo Trap: Beware of “Editorial Use”

by Larry Goldstick | Nov 15, 2018 | Digital Marketing, Marketing Strategy, Photography

Reprinted with permission  Original Post: June 15, 2018   Especially for those of us who are artistically challenged, stock photos are the bomb. I use them in just about every post I publish, to help make my communications pop. But there’s a trap to beware of,...
Why Google My Business is Critical for Your Business

Why Google My Business is Critical for Your Business

by Larry Goldstick | Oct 1, 2018 | Digital Marketing, Marketing Strategy, SEO

Running a business is hard work. Whether your business lives online or is a brick-and-mortar location, you need customers. Revenue. Profit. It takes skillful planning and a focused marketing strategy that continuously evolves over the life of your business. It may...
What Do People in Digital Marketing Do?

What Do People in Digital Marketing Do?

by Larry Goldstick | Aug 7, 2018 | Digital Marketing, SEO, Social Media Management

What is a digital marketer? In an industry glamorized by the idea of working remotely, dreaming about an office on a white sandy beach, the role of a digital marketer is often misunderstood and underestimated. Digital marketing is more than social posting. It requires...
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