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Employee Activation for Digital Marketing: How To Get Started

Feb 1, 2023 | Digital Marketing

Have you ever wondered how some companies manage to get their employees so engaged and enthusiastic? How do they get them to become active brand ambassadors, promoting the company through word-of-mouth and social media?

The answer is employee activation. Companies use employee activation to engage and motivate their team members to become advocates for the brand.

With the rise of social media, employee activation has become an increasingly popular way for companies to get the word out. In this article, we’ll explore how you can start activating your employees, and some future trends to keep an eye on.

How Do I Activate My Employees?

If you’re thinking about implementing an employee activation strategy, there are a few things you need to keep in mind:

Define your goals

What do you want to achieve with your employee activation strategy? Do you want to increase brand awareness? Drive sales? Boost employee morale? Make sure you know what your goals are before you start.

Identify your audience

Who are you trying to reach with your employee activation strategy? Who among your employees is most likely to be passionate about your brand? Knowing your audience will help you create a more effective strategy.

Create compelling content

Once you know who you’re trying to reach and what you want to achieve, you need to create content that will resonate with your audience. This content could be anything from blog posts and social media posts to videos and infographics.

Promote your content

There are a number of ways you can promote your content. You can share it on social media, send it out in email newsletters, or even post it on your website.

Measure your results

Keep track of the results of your employee activation strategy. See how many employees are sharing your content, how much traffic it’s generating, and how many sales you’re driving. This will help you tweak your strategy and make it more effective.

The Future of Employee Activation

As the world of work continues to evolve, so too will the employee activation landscape. Here are a few trends to think about:

  1. The rise of micro-influencers: Micro-influencers are social media users with a small but engaged following. As companies continue to struggle to reach large audiences, they will increasingly turn to micro-influencers to promote their brands. Employee activation can work alongside micro-influencer marketing to reach even more people.
  2. The decline of the full-time employee: The gig economy is on the rise, and that means that full-time employees are becoming less common. As a business, you’ll need to find ways to activate your part-time and contract employees.
  3. Conversational marketing: Conversational marketing is a new way of marketing that focuses on building relationships with customers through conversation. What does this mean for your employees? They’ll need to be comfortable talking to customers and promoting your brand in a way that feels natural and organic.
  4. Artificial intelligence: Artificial intelligence is increasingly being used to automate marketing tasks. With AI, businesses can target potential customers with laser precision. But AI can also be used to help create personalized content for your employees. This content can then be used to activate them and get them sharing your brand with their networks.

Final Thoughts

Employee activation is a powerful tool that can help you achieve your business goals. Keep these trends in mind as you develop your strategy, and if you have any questions, feel free to reach out to us. Our team of experts would be happy to help you create a custom employee activation strategy that works for your business.

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